Live Shopping
Live shopping
Live shopping for local products.
A big part of the idea is that Edinburgh Marketplace can host and promote live shopping so vendors are not left trying to do all the content themselves.
Live shopping for local products, without making every vendor become a content creator.
Curated shows
The marketplace can host themed edits such as Edinburgh Gifts, Boutique Picks, Leith Makers or Food and Drink Finds.
Across platforms
Live sessions can be shared across Instagram, TikTok, Facebook, email and product pages.
Products and stories
Vendors bring the products and the stories. The marketplace helps turn them into a selling moment.
Why it matters
Live selling gives local products a reason to be watched, not just listed.
The opportunity is to turn product discovery into an event: seasonal gift edits, neighbourhood spotlights, maker stories and corporate gifting showcases.
First concept
Edinburgh Independent Gift Edit: a short hosted session featuring 10-20 products from selected founding vendors.